Privacy Policy
Effective Date: June 13, 2026 | Last Updated: June 13, 2026
Your privacy matters to us. Southwest Auto Glass, Inc. is committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, and your rights as a customer.
Who We Are
Southwest Auto Glass, Inc. (“we,” “our,” or “us”) is a privately owned auto glass repair and replacement company headquartered in El Paso, Texas, serving customers throughout West Texas and Southern New Mexico, including locations in Las Cruces and Alamogordo.
This Privacy Policy applies to our website at southwestautoglass.com/dev and any related subdomains, mobile-optimized pages, or digital services we operate (collectively, the “Site”).
Information We Collect
We collect information when you interact with our Site, request a quote, schedule a service, or contact us. This includes:
Information you provide directly:
- Name, phone number, and email address
- Vehicle details (year, make, model, and VIN if applicable)
- Service address for mobile glass replacement appointments
- Insurance information when applicable
- Payment details processed through our secure payment provider
- Messages and inquiries submitted via our contact or quote forms
Information collected automatically:
- IP address, browser type, and device type
- Pages visited, time spent on pages, and referring URLs
- Cookies and similar tracking technologies (see Section 7)
- General geographic location derived from IP address
How We Use Your Information
We use the personal information we collect for the following purposes:
- To provide, schedule, and confirm auto glass repair and replacement services
- To process quote requests and service appointments
- To communicate with you about your order, appointments, or inquiries
- To process payments and prevent fraudulent transactions
- To coordinate with your insurance company if you file a claim
- To send service reminders and follow-up communications
- To improve our website experience and service offerings
- To comply with legal obligations and resolve disputes
- To send promotional communications where you have opted in
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
How We Share Your Information
We may share your information with trusted third parties only as necessary to deliver our services:
- Service Providers: Companies that assist with appointment scheduling, payment processing, email delivery, and website hosting — all bound by confidentiality agreements.
- Insurance Companies: When you elect to use insurance for your service, we share relevant claim information with your insurer.
- ADAS Calibration Partners: In cases where specialized equipment or technicians are required for Advanced Driver Assistance System recalibration.
- Legal Authorities: When required by law, court order, or to protect the safety and rights of Southwest Auto Glass, its employees, or customers.
- Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred as part of that transaction.
Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Specifically:
- Customer service records are retained for a minimum of 5 years to support warranty claims and insurance documentation.
- Payment records are retained as required by applicable tax and financial regulations.
- Marketing opt-out preferences are retained indefinitely to honor your choices.
When information is no longer needed, we securely delete or anonymize it.
Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal information we hold about you.
- Correction: Ask us to correct inaccurate or incomplete information.
- Deletion: Request deletion of your personal data, subject to our legal obligations.
- Opt-Out: Unsubscribe from marketing emails at any time by clicking “unsubscribe” in any email or contacting us directly.
- Do Not Sell: We do not sell personal data. If this practice ever changes, you will have the right to opt out.
To exercise any of these rights, please contact us at info@southwestautoglass.com or call 915-595-4444. We will respond within 30 days.
Cookies & Tracking
Our Site uses cookies and similar technologies to improve your browsing experience, analyze traffic, and understand how visitors use our website.
Types of cookies we use:
- Essential Cookies: Required for the Site to function (e.g., form submission, session management).
- Analytics Cookies: Help us understand traffic patterns using tools such as Google Analytics. Data is aggregated and anonymized.
- Marketing Cookies: Used to measure the effectiveness of our advertising on platforms like Google Ads and Facebook. These may track you across websites.
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect Site functionality. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.
Children's Privacy
Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will delete that information promptly.
Security
We implement industry-standard security measures to protect your personal information, including SSL/TLS encryption for data transmitted through our Site, restricted access to personal data on a need-to-know basis, and regular review of our data collection and storage practices.
While no method of transmission over the internet is 100% secure, we are committed to protecting your data to the best of our ability. If a data breach occurs that affects your rights, we will notify you as required by applicable law.
Third-Party Links
Our Site may contain links to third-party websites, including social media platforms (Facebook, Twitter/X, YouTube) and insurance partner portals. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party site you visit.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically.
Your continued use of our Site after any changes constitutes your acceptance of the revised Privacy Policy.
Questions About Your Privacy?
We’re here to help. Reach out to our team with any questions or requests regarding your personal data.